Bettalyfe · Case Study
“My DIY Canva site was a major disaster. FutureFy changed my entire approach to design, rebuilt all four of my brands in a single week, and today we rank first where it counts. I'm eternally grateful.”
Before Futurefy
The time it took the previous Bettalyfe site to become usable on mobile. Google punishes that. Customers don't wait for it.
The Turning Point
Most agencies won't touch cannabis. We do.
Jo came to Futurefy after a recommendation. She had already built her own Bettalyfe site in Canva and watched it fail. What she needed wasn't another generalist agency that would shy away from the industry, it was a specialist team that understood both the technical depth of modern SEO and the regulatory nuance of running a cannabis business in South Africa.
The Stakes
In most industries, paid advertising is a safety net. In cannabis, it isn't. Google restricts cannabis ads almost everywhere. Meta is stricter. TikTok is stricter still. For a growing cannabis business in South Africa, organic search and AI search aren't a growth channel, they're the only channel. Every technical SEO mistake compounds. Every second of load time is a lost customer. A business with great reviews and great products can still be functionally invisible if its digital infrastructure can't carry it.
The Build
Four brands. One week. One coordinated digital footprint.
Bettalyfe
Dispensary chain
- Full site rebuild optimized for local search and maps visibility
- Store locator with individual location pages for every branch
- Mobile-first technical SEO foundation built for Google Core Web Vitals
Progressive Medibles
Medical cannabis edibles
- E-commerce ready product catalog with structured data
- Content architecture designed for AI search citation
- Compliance-aware copy that works within SA regulatory constraints
Embr
Cannabis vape brand
- Brand-led site rebuild with product showcase
- Clean technical SEO baseline with perfect Lighthouse scores
- Positioned for both organic and AI search discovery
Greenleaf Cultivation
Licensed cultivation
- Vertical-integration story positioned across the brand family
- Content framework linking the grow operation to the retail brands
- Foundation for future supplier and B2B partnerships
The Proof
Google's own scorecard. Before and after.
Before Futurefy (Mobile)
Practices
After Futurefy (Mobile)
Practices
| Metric | Before | After | Improvement |
|---|---|---|---|
| Largest Contentful Paint | 24.1s | 1.3s | 18.5x faster |
| Time to Interactive | 24.2s | 1.3s | 18.6x faster |
| Total Blocking Time | 870ms | 0ms | Eliminated |
Measured using Google Lighthouse 12.8.2 on the live production sites. These are not our numbers, they're Google's.
After Futurefy
From DIY disaster to four fully rebuilt brand sites, live and ranking.
The Results
One Canva disaster.
Four brands ranking first.
The Client
Bettalyfe Group, a vertically integrated cannabis business spanning cultivation, dispensary retail, medical edibles, and vaping, serving customers across South Africa.
Discovery & Strategy
- Audited four existing brand sites and the technical SEO foundation beneath them
- Mapped the cannabis-specific search landscape in South Africa across organic and AI
- Built a coordinated content architecture linking all four brands to the parent business
Build & Launch
- Rebuilt four brand websites from the ground up in a single week
- Achieved perfect Lighthouse scores across SEO, Accessibility, and Best Practices
- Delivered 18.5x faster mobile load times and eliminated all blocking JavaScript
- Secured first-position ranking on Google and AI search for the searches that matter
By The Numbers
The Story
Jo Prinsloo had done what most founders do. She built her own Bettalyfe website in Canva, shipped it, and got back to running four growing cannabis businesses. The problem was that the site couldn't keep up. Mobile pages were taking twenty-four seconds to load. Google was penalizing her. Customers were bouncing. And in an industry where paid advertising isn't an option, being invisible on search is a slow-motion crisis. Jo came to Futurefy on a recommendation, looking for a specialist team that could work in the cannabis space and had the technical depth to fix what was broken. In a single week, we rebuilt all four of her brand websites from the ground up. Today, Bettalyfe scores 96 on Google Lighthouse mobile, ranks first in the Google Maps pack for every store location, and appears as the first suggestion on AI search results across ChatGPT, Perplexity, and Google AI Overviews. The entire Bettalyfe Group is now findable, fast, and future-ready.
Next Steps
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